We all have a serious problem when people’s most basic activity – eating – undermines their ability to exist. Yet this is precisely what we have achieved with the advent of modern food. Through the pursuit of cheap food as a ‘good’, we have generated a series of unwanted ‘bads’, such as mass destruction of soils and water systems, erosion of agrobiodiversity, and widescale sickness and death by pesticides, not to mention the constitution of two, rampant pandemics: overweight/obesity and global warming/climate change. Fortunately, growing awareness of the contradictions of modern food is sparking lively counter movements. We challenge the widespread preoccupation over how agriculture, food, and development should be. Instead, we focus on how everyday experience in agriculture and food is. The work of social movements in the Americas leads us to call attention to the forces of change in people’s everyday encounters with food – not as characterised in concept, but rather as embodied in practice.